Beyond Organic is the latest “Amway” scam of the organic biz.
Founder, CEO and chief-bottle-washer Jordan Rubin is a weight-loss huckster who possesses various “degrees,” all from non-accredited institutions.
He also claims to have developed a guaranteed weight-loss system based on eating only his Beyond-Organic foods. He calls it the “Perfect Weight America program,” which is also the title of his latest book. He fails to provide any evidence that his system works, but don’t fret, his scribblings are replete with hundreds of Biblical references about living a healthy lifestyle. There… feel better yet?
If you have lots of gullible friends, Jordan Rubin invites you to become a “Beyond-Organic Mission Marketer” so you can help spread the Good word! He says you can “cultivate” your own community of online subscribers, and if you sign up enough people for his "magical" grocery grab-bag of “organic” foodstuffs, you’ll get your groceries for free!
If this sounds a bit like self-righteous missionary zeal couched in a get-rich scheme, well that’s exactly what it is. Beyond Organic is a gigantic pyramid scheme operating under the corporate rubric of Garden of Life. And it all relies on “emerging” (i.e. unproven) "evidence."
This is the worst in marketing scams combined with the worst in health-food green-washing. And get this… he even sells “pure” Supreme Mountain Spring water and hand-crafted pro-biotic chocolate! Now I’ve heard everything.
Here are the questions Mr. Rubin had better answer:
- Is Beyond-Organic food field tested? If not, how can Mr. Rubin claim that eating his food guarantees you’re not consuming toxins?
- Are there surprise inspections of Beyond-Organic farms and processing facilities? If not, how can the faithful be assured that non-organic food isn’t being blended with Beyond-Organic food?
- Is there any scientific research demonstrating that Beyond-Organic food is nutritionally superior to certified-organic food?
- Is there any research demonstrating that Beyond-Organic food is even better than regular food?
- Lastly, and most important of all, is Beyond-Organic food all domestically produced on family-scale farms?
- If not, how much "organic" crap is this guy importing?
If the answers to these questions are nope! nope! nope! nope! nope! and "He's importing one heck of a LOT of "organic" crap!" then hold onto your wallets folks, and avoid Beyond Organic like the plague.
Mr. Rubin claims you can supplement or even replace your income by becoming a Beyond-Organic Mission Marketer. But what about the domestic farmer? How does Jordan Rubin help enhance his income? Well, he doesn’t. But something tells me he enhances his own just fine.
